Since Facebook failed to buy Snapchat several years ago, the social network has done pretty much everything it can to try to put a dent in its influence.
Now, another app giant owned by the company is looking to push Snapchat closer to the sidelines.
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While that particular update is already rolling out to Android users and will be with those on iOS soon, WhatsApp is also adding another feature to encourage selfies.
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Even if it’s not exactly the same – the biggest feature of Snapchat is obviously its temporary nature – the decision is still an interesting one for an app that rarely brings significant change.