WhatsApp prepares app for businesses, verifies business accounts

Jan Koum and Brian Acton WhatsApp

WhatsApp cofounder Jan Koum. Reuters

The Facebook-owned messaging app has started verifying business accounts and is preparing a standalone app for corporations to chat with customers, according to a recently posted page hidden in its support website and an analysis of the app’s code.

“WhatsApp is exploring ways for you to communicate with the businesses that matter to you,” according to the support page. The page adds that “business verification is currently limited to a small number of businesses participating in a pilot program.”

It’s unclear if the separate app is currently available to any early WhatsApp business partners. Evidence in the code for the original WhatsApp app suggests businesses will be able to use the new app to send automated customer support messages like they can in Facebook Messenger.

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