The staff members of a state-run broadcaster in New Zealand
have been asked to dress ‘less glamorous’ to engage viewers with a more ‘New Zealand look.’
TVNZ has asked its female presenters to wear more ‘utilitarian’ styles ‘not glamorous with patterns,’ and the men have been told to be more ‘blokey,’ reported New Zealand Herald.
In a document sent to reporters photos of ‘ridiculously slim, beautiful people’ are seen wearing the slightly more informal dress code.
TVNZ One News presenters have been asked to dress ‘less glamorous’ to engage viewers. A source also said the company recycles clothing through the ranks at the station, starting with the most important and then being handed down. Wendy Petrie is considered ‘top tier’
The men have been told to be more ‘blokey,’ unless you’re Michael Parker (pictured) and reporting from court
The document obtained by New Zealand Herald made a point of telling presenters to wear ‘more shirts and trousers with blocked out colours’ and insisted that bare arms were unacceptable.
‘There’s still a place for jackets though,’ it added.
One News reporters get $3000 annual wardrobe allowances and female reporters receive an additional $1500 for make-up.
TVNZ female presenters like Melissa Stokes (pictured) have been asked to wear more ‘utilitarian’ styles ‘not glamorous with patterns’
Despite the One News reporters receiving an annual wardrobe allowance of $3000 and an additional make-up allowance of $1,500 Nadine Chalmers-Ross (pictured) is sometimes seen in Ms Petrie’s cast offs
The studio spent $111,199 on its wardrobe for 2014, not including presenter’s allowances.
Several reporters were used as examples throughout the document which read: ‘You’ll also still need your tie if, like Corin Dann, you’re reporting from parliament, or you’re Will Hine doing a business story on Queen Street or Michael Parkin reporting from the district court in Christchurch.’
‘But the look we want to see more of is below sans sunglasses Matty McLean!’
Unlike the models in the document staff were also asked to ‘resist undoing more than one button’ and told to take on ‘constructive criticism positively.’
This call for a new dress code is ‘not an invitation to go casual’ but instead stop viewers from being distracted by clothing which was described to be a ‘no, no.’
‘Our focus is always on the story and it’s important that presentation doesn’t distract from that,’ said TVNZ spokeswoman Georgie Hills to New Zealand Herald.
Unlike the models in the document staff were also asked to ‘resist undoing more than one button’ and told to take on ‘constructive criticism positively’ and the memo stresses this is not a reason to dress casual
The in-house stylist, Clifton Piper has hand-picked items for the wardrobe which a source revealed to the New Zealand Herald recycles clothing through presenter ranks
‘We are encouraging our team to take their cue from where they are reporting from.
‘The new look simply reflects New Zealand’s increasingly informal take on work wear,’ she added.
The in-house stylist, Clifton Piper has hand-picked items for the wardrobe which a source revealed to the New Zealand Herald recycles clothing through presenter ranks.
Wendy Petrie will pass on clothing to less prominent reporters such as Nadine Chalmers-Ross and Melissa Stokes, who have often been spotted wearing her cast-offs, reported New Zealand Herald.
Several reporters were used as examples throughout the document including Will Hine who reports on Business
Matty Maclean was asked not to wear sunglasses in the document handed out to staff