Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns.
Below is a quick list of some possible coupon campaigns:
Facebook is a great social platform to use in coupon campaign advertising because of its ability to reach all types of potential customers and its ease of use.
Decide your goal for the ads
- Greater insight into your fans’ likes
- Higher brand awareness
- Immediate sales
- More engaged and loyal fans
- More traffic to your e-commerce store
- New emails and leads
- New product/event awareness
- Product development crowdsourcing
- User-generated content
Ensure that you are offering something your potential buyers want at a price they will find too good to overlook. For instance, Kohl’s 30 percent off your order is a mouth-watering offer you can’t turn down due to its nature and the bargains consumers stand to gain.
According to Digital Strategy Consulting:
In order to have your campaign stand out and be engaging, try to be creative in how you present and promote it. For instance, a great coupon campaign should have a creative and attractive imagery to go with it. Colors should pop and text should be placed at the appropriate angle for ease of viewing.
Throughout the duration of your campaign, you need to keep reminding your followers about the limited time frame on the availability and bargain of the coupon. Images and text updates should be created and scheduled for publication on the Facebook page, which will constantly remind your audience of your offer and how to use it.
Create a landing page
The landing page should be optimized for smartphones, and its design should be simplified, as research indicates that about 40 percent of internet users expect websites to load in two seconds or less, and they are inclined to abandon sites that don’t load within three seconds. A one-second delay in page load can possibly result in a 7 percent reduction in conversions.
Run A/B tests that are statistically significant
When testing a campaign strategy, you should consider a minimum of 1,000 impressions or unique experiences before concluding whether it is effective or not.
Before launching your campaign, you have to decide on the duration and frequency of the offer. According to Technomic, a “limited-time offer can boost brand excitement and drive sales—or they can fall flat.”
Discounted prices or lower prices for products and services will attract more demand, according to the laws of supply and demand .
Decide on your campaign budget
For the simple reason that coupon campaign marketing has an effect on basically every area of your business, your marketing budget is vital to your business success. Marketing is much more than just promotion and advertising, and if you want your business to stay competitive and maximize profits, your budget must encompass several other areas of your business, such as planning, distribution and pricing your product or service.