There are many services which claim to be affordable, in this article we will be looking on MailerLite. MailerLite Review will try to emphasis on every aspect of MailerLite services to find out that whether it is really suitable for beginners and small businesses email marketing needs, as the company claims.
When it comes to building an online business, one of the most precious resources that you can have is an email list. Email marketing is a vibrant and powerful way to connect with people.
Read and Learn More: What is Email Marketing and How does it work Read and Learn More: What is Email marketing and Why you should be doing it
MailerLite is a very simple email marketing tool that provides different plans suitable for every email marketing needs. They serve to small businesses that want to get a mailing list start up and running fast, at a very affordable cost.
Mailerlite is extremely affordable and free up to first 1,000 subscribers. You can send as many emails as you want every month and you can delete and add subscribers easily.
MailerLite Price Review
If you are new to blogging or have started small online business and can’t afford to pay to get started with premium email marketing than the only option you left with is to start looking for free list building alternatives. Even if you find free email marketing tool it comes with many limitation such as limited premium features, limit on sending emails, restriction on number of email send per day, etc.
The other issue with free email marketing is that once you cross the free subscribers limitation, they will charge you heavily when you upgrade.
Mailerlite not only provide access to all their premium features during free subscriber limit but also you can send unlimited emails. Even if you cross your free forever limit, they will upgrade with affordable price.
You can easily upgrade as your subscriber list grows
MailerLite Email Autoresponders Review
You can use MailerLite to create and schedule automated emails like welcome messages, reminders, birthday greetings and other date-based campaigns. You can send single emails or a sequence over time.
You can increase your open rate 30% by automatically re-sending your campaign to those recipients who didn’t open your first campaign or didn’t click any link for a specified period of time. The fastest way of creating an Auto Resend campaign is just to change the subject and send the same content.
You can add a personal text message on top of your original email, in this way your subscribers will feel special and will become more engaged with you and your brand.
MailerLite Other Key Features Review
MailerLite provides drag-and-drop Newsletter Editor which is fast and simple. MailerLite drag-and-drop editor makes it easier to create email newsletters that look great without any HTML skills. Just drag content blocks, choose colors, select fonts and you are done.
MailerLite lets you upload and store an unlimited amount of photos and image files such as logos.
Mobile-friendly Email Templates
Your Email Newsletters created with MailerLite are automatically optimized for mobile devices, email newsletters remain in great form and totally responsive when viewed from mobile devices.
Personalise your emails
Insert your subscribers name or maybe a product they have shown interest in or already purchased giving your email newsletters personal touch. It is also great feature when you need a more personal touch like an announcement from your CEO or thank you letter to your clients.
Optimized for all Email Clients
MailerLite newsletters are optimized for all email clients from Gmail, Yahoo and other webmail to Outlook, Apple Mail and the rest of desktop clients, so it looks great when your subscribers see your Newsletters.
Upload your own HTML
If you already have your newsletter made by designer or need custom design than you can import your HTML with a single click.
Free newsletter templates
MailerLite offer a range of pre-designed email templates to help you deliver the best looking content.
MailerLite API makes it easy for developers to simply and easily integrate with other apps.
Built-in photo editing
You can edit your photos and images inside MailerLite editor. MailerLite built-in photo editing plugin is simple but powerful, it includes features like resize, crop, write text on image, add filter and effects, adjust brightness and contrast, enhance, add frame and more.
Managing your files when creating email campaigns can be difficult, MailerLite file manager makes the whole process easy, and you can simply drag and drop your images, organize them in folders and sort them to your liking.
Click map allows you to gain insight on how your audience is interacting with your emails. Track what your audience is interested in by click map and find different area of newsletter getting maximum, minimum or no clicks. It can help you to improve your newsletters engagement even more.
Easy link tracking
Link activity allows you to understand what your audience is engaging with the most. Learn which clicks are performing better and which are not performing so well.
Email Newsletter Reports
Easily track your email campaign activity and what your subscribers open or click on. You can also track such things as unsubscribe count, spam complaints, bounces, link activity (as mentioned above) and other tons of essential statistics that are crucial to a successful email marketing campaign.
Custom HTML Editor
Even though MailerLite drag and drop editor is really easy to use but if you want to create your own custom html email and go beyond than MailerLite have you covered with their HTML Editor.
Unsubscribe Page Builder
MailerLite design tab allows you to customize your unsubscribe page in almost every detail from the background images, content to the buttons and links, make it the way you want it to be.
Popup Subscribe Forms
Design your popup subscriber forms which are highly customizable to match your brand needs.
MailerLite A/B Split Testing Review
You can send two slightly different emails to a sample group of your subscribers to see which one drives more engagement and then use the winning email to send to the rest of your list.
You can set the recipient sample size and the rules on how you want to pick the winning version. MailerLite will automatically send it to the rest of your subscribers; you can also select the winner manually if you want.
You can learn how your subscribers react to different elements and use the information to increase subscriber engagement in your future campaigns.
MailerLite Subscriber Management Review
Add your existing subscribers list easily by using MailerLite super intelligent email marketing software to quickly import your contacts manually or via CSV, TXT, Excel files. Duplicates and bad records will disappear like magic. MailerLite will also take care of unsubscribed and bounced emails.
You can store emails, names, companies and can also create new fields. There are many smart marketing features designed to save your valuable time.
- Create or upload as many lists as you need
- Upload your subscribers lists via TXT, Excel or CSV
- MailerLite API makes it easy for developers to simply integrate with other apps
- Add as many new custom fields as you like
- Segment your subscriber lists based on previous engagement, location, social stats, age range or whatever is most relevant
- Select subscribers or whole groups and export it to Excel
- Design signup forms for your website using simple Form Builder
MailerLite Integrates with Thrive Leads
Unleash the true power of MailerLite by integrates with Thrive Leads.
Thrive Leads is an influential list building plugin for WordPress sites and is part of Thrive Themes brand.
By using Thrive Leads, you no longer have to rely on just one way to generate leads and all kinds of forms are at your disposal such as in-line forms, “sticky” streamer, 2 step opt-ins, slide-ins, widgets, scroll mats and others. Thrive Leads also provides lots of advanced features.
If you are using premium email marketing tool like Aweber, Getresponse, Convertkit, etc, my advice to you will be to migrate your email list to MailerLite and buy Thrive Leads plugin to make it more powerful and effective, it will be much cheaper.
You will be paying for Thrive Leads plugin only once and since MailerLite is 50%-70% cheaper than their competitors, you will be saving lots of money even after buying Thrive Leads plugin and making your email campaign a success due to huge reduction in the cost.
MailerLite Review – Final Words
If you are blogger or have small online business who wants to take full advantage of email lists for automating your business at very affordable price than MailerLite is for you.
If you are an individual or business who wants to send out regular emails (without email sending limit) to your list with updates in a way which is well formatted and looks professional on a small budget, this might be a solution that you will find valuable.
It’s simple to use and you don’t have to be very technical. If you have been postponing getting a newsletter started due to initial investment, check out MailerLite today it’s free to start.
Even if you are still unsure as to whether this is a service that will suit you, you can try out their full service for free up to 1000 subscribers and do not require your credit card details, so why to waste time thinking, just register right now for free and decide yourself.