Ah, Skype. Not too long ago, the messaging app’s name was synonymous with the act of video-chatting — and when your brand name becomes a verb, it’s generally safe to say that you’ve made it. However, in recent years, the rapid rise of apps like FaceTime and Snapchat have slowly but surely chipped away at the number of people saying things like “Skype me!” with a straight face, and left the app seeming somewhat out-of-date.
Skype’s latest announcement seems to be a response to exactly this issue. The app’s newest update — the “next generation of Skype” — is a complete redesign of the program that somehow manages to sew together elements from other popular social-media apps, such as Snapchat, Instagram, and Slack. The new Skype seems to be centered less around the idea of its users having an actual face-to-face video call with someone, and instead focuses on promoting a casual chatting experience through the use of a sleek-looking messaging platform that includes a variety of new ways to share multimedia content. In other words, as Facebook and Instagram turn themselves from social networks to personal messaging platforms, Skype is transforming in the opposite direction,